Chinese super-brand Bosideng recently opened its first oversees store on London’s South Molton Street.
Set over three floors, the store showcases the 500-piece Bosideng London collection that has been created for the UK market by designers Nick Holland and Ash Gangotra.
Bosideng has almost 11,000 stores worldwide and is perhaps most famed for its colourful, down-filled jackets.
The London collection takes its inspiration from both Chinese and British cultures and focuses on jackets, cashmere jumpers, tailored flannel suits and Egyptian-cotton tops.
The clothing is manufactured in Italy, mainland Europe and China with some accessories and shoes hand-made in the UK.
Luxury British brands have been strong in China in recent years and the Bosideng move represents something of a turnaround.
Bosideng London
8 South Molton Street
Tel: +44 (0)207 2903 170
www.bosidenglondon.com
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